von Susana | Jan 11, 2016 | Event Tips, Event Tips, Sin categoría @de
To be successful, corporate events have to be meticulously planned. Whether you are throwing a black tie bash, a sit down dinner, or something a little sillier, there are certain things which need to be achieved. The event theming, for example, has to be strong enough to draw all of the different elements of the event together. This is not always an easy thing to do, which explains why so many corporate events end up being rather dull. It is simpler to stick with an uninspiring theme, or no theme at all, than take a risk and attempt something with style and panache. This guide to getting your Event Theming right first time, every time, will help you to create corporate events which stand out from the crowd. Consider Your Audience The best place to start is with the guest list. Once you have a good idea of the purpose of the event (look at who is invited and why), you can start to consider the interests of attendees. Don’t just pick a random theme if you can choose something which is specific to the audience. Let Neokoncepts help you create an entirely bespoke theme, which covers everything from the decorations to the props, branding materials, music, colour scheme, and more. Complement the Agenda All corporate events have a clear set of aims and objectives, but they differ depending on whether the event is internal or external. For example, internal events are about reinforcing employee engagement. External events focus more on promotion and raising brand awareness. You must make sure that your event theming does not conflict with this agenda....
von Susana | Dec 10, 2015 | Uncategorized
George Lucas’ epic space trilogy, begun in 1977 with Episode IV: A New Hope, is a phenomenon whose impact on culture is almost too great to measure. The influence on cinema is undeniable. Think about the prevalence of the “trilogy” format, to give just one example (Mad Max, Back to the Future, Christopher Nolan’s Batman, etc). Star Wars’ Jedi-like power has also exerted itself on politics. In the 1980s, Ronald Reagan’s orbital defence programme was referred to as ‘Star Wars’. In the UK Census of 2001, over 390,000 respondents entered their religion as ‘Jedi’. In 2013, President Obama joked that the Republicans feared he would do a “Jedi mind meld on them” over the sequester debate (mixing his Star Wars and hisStar Trek references—tut tut). But it is not just politics and cinema that has succumbed to the Force. The events industry—often a barometer of cultural trends—has also by no means been immune…. Aside from more obvious examples, such as Secret Cinema’s Empire Strikes Back 2015 event in London (described by the Times as “merging movie going with interactive theatre and nerd encounters worthy of a sci-fi convention”), the Star Wars franchise has influenced the events industry in other, more subtle ways. Think of the cantina where Luke Skywalker first meets Han Solo and Chewbacca—its cool blue lights and rows of intimate booths facilitating the debate and discussion encouraged at corporate events (hopefully minus the laser gun fight). Or Princess Leia appearing by flickering blue hologram in an eerie-foreshadowing of a CEO addressing her employees by hologram at a corporate event in 2015. Or compare a multi-lingual robot like C-3PO...
von Susana | Oct 5, 2015 | Mice Products
Whether you are organising an internal event to achieve employee buy-in & strengthen corporate culture or an external event to generate sales leads and increase brand awareness; marketers, event organisers and other stakeholders all face similar challenges. Including a mobile app into your event is a fantastic way of ensuring you achieve your goals. 7 Key benefits of investing in a mobile app for your next event: Increase the lifespan of your event –All too often an event is seen as a disposable commodity. Introducing an events app allows you to engage with attendees long before and after the actual event. Increased interaction –An event app allows attendee interaction from the very outset. From planning and scheduling their time spent at the event to networking with other attendees and much more. Getting personal –event apps deliver the personal touch to each attendee. Providing schedules, seating plans, travel arrangements and much more. Connecting your brand and event directly with the needs of your attendees can never be bad. Branding and sponsorship –attendees now have your logo and information on the home screen of their phone / tablet, effectively with them all the time. As well as increasing your own brand awareness there is the opportunity to increase revenues through sponsorship and advertising on the app. Real time content –deliver updates and key messages directly to your attendees phones, ensures messages are seen without being intrusive. Feedback– Simple surveys pre and post event can help you to make sure that the event meets attendee’s expectations and provides you with the feedback needed to improve for future events. Go green – an event app...
von Susana | Jun 1, 2015 | Mice Destinations, Promotions
Greetings from Neokoncepts Are you an agent organizing a trip to Spain for a group? NEOKONCEPTS, your Spanish DMC, is always thinking on you. That is the reason why we launched a promotion just for you! Do you want to visit Madrid or Barcelona? There are thousands of reasons to come. Madrid the capital of Spain, is a vibrant metropolis with much to see and experience. It is the heart of Spanish art, architecture, history, and culture. The city is jam-packed with attractions and encapsulates the essence of colonial and modern Spain. Barcelona is one of the most visited cities in Europe. Cosmopolitan, trendy and charming. A feast for the eye, Barcelona is bursting with Modernist architecture and sophisticated cafes to which it adds a lovely local vibe in order to create the most appealing and cosmopolitan city on the Med. If you confirm with NEOKONCEPTS a group arrival before December 31st, we will reward you with a 2 nights BB free accommodation in a 4* Hotel in Madrid or Barcelona, at your choice. This promotion is valid for: Groups confirmed with Hotel accommodation in any Hotel in Spain before 31-12-15 Groups with at least 3 nights BB Groups with at least 15 rooms If you want to book or need further information, contact with NEOKONCEPTS Incentive Department (susana@neokoncepts.com or 0034 93 685 57 38). * This promotion does not apply to the group, just for the agent responsible of the confirmation * This offer is subject to availability Share this...
