Social media has fast become the smart way for event planning professionals to market, plan and implement their events. But, with the speed at which social media moves and updates, are you confident that you’re keeping up? If you’re unsure, try these tips for creating a successful strategy in social for your event planners. Why Should Event Planners use Social Media? Keeping an active social media presence should be an essential part of your marketing strategy, and even if it seems overwhelming at first, it’ll soon become second nature to you. I’ve talked before about creative ways to use social media specifically for events, but now I’m going to go into more detail about how your social media strategies can boost your event planning business as a whole. 6 Social Media Tips for Event Planners Social media is a huge part of marketing for any business, with Pinterest, LinkedIn, Facebook, Twitter and Instagram being only a selection of the different platforms available to entrepreneurs. So how do you make the most of these tremendously valuable channels? Take it One Step at a Time If you’re completely new to the world of social media, or your event planning business is in the fledgling stages, concentrate on one social media platform at a time. If you’re trying to get a number of different social media pages going at once it can seem overwhelming, so start with one, master it and then move onto the next. Make it Personal . . . Even though it’s your business page, giving all of your social media for...
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