by Susana | Mar 16, 2017 | MICE, MICE, Mice Tips and News, Mice Tips and News, Mice Tips and News, Mice Tips and News, Social Media
Social media has fast become the smart way for event planning professionals to market, plan and implement their events. But, with the speed at which social media moves and updates, are you confident that you’re keeping up? If you’re unsure, try these tips for creating a successful strategy in social for your event planners. Why Should Event Planners use Social Media? Keeping an active social media presence should be an essential part of your marketing strategy, and even if it seems overwhelming at first, it’ll soon become second nature to you. I’ve talked before about creative ways to use social media specifically for events, but now I’m going to go into more detail about how your social media strategies can boost your event planning business as a whole. 6 Social Media Tips for Event Planners Social media is a huge part of marketing for any business, with Pinterest, LinkedIn, Facebook, Twitter and Instagram being only a selection of the different platforms available to entrepreneurs. So how do you make the most of these tremendously valuable channels? Take it One Step at a Time If you’re completely new to the world of social media, or your event planning business is in the fledgling stages, concentrate on one social media platform at a time. If you’re trying to get a number of different social media pages going at once it can seem overwhelming, so start with one, master it and then move onto the next. Make it Personal . . . Even though it’s your business page, giving all of your social media for...
by Susana | Oct 21, 2016 | Sin categoría @en, Sin categoría @en
Start with a goal When you’re planning an event the first thing to determine is the final outcome. What goal are you trying to achieve? Once you know this, you’ll be able to direct all your planning and all the activities towards achieving the goal. This is the crucial thing that will make or break your event. Be adaptable While we hope not to jump through time, Event Organisers do need to be able to adapt to differing situations and circumstances to ensure their events are successful and memorable. From making changes due to differing client opinions, through to having to work with a new contact half-way through a project, these all need to be dealt with in a smooth way to ensure the final goal is achieved. Trust your leader This is an essential lesson: if you’re tasked with organising a large event you have to be able to find a tried and tested event planner who has an experienced team behind them. It’s not just about booking a venue and putting up decorations: its about new ideas just for your event, creating a plan so tight nothing gets forgotten and putting the right people in place for the right job at the right time. The stress of creating an event is huge, but this can be reduced or taken away altogether by bringing in a person you trust, with a team they trust, to do it for you. Keep going in the face of adversity While Event Managers aren’t working to stop the forces of evil (hopefully!) passion has to be a major driving force. When organising...
by Susana | Jan 11, 2016 | Uncategorized
To be successful, corporate events have to be meticulously planned. Whether you are throwing a black tie bash, a sit down dinner, or something a little sillier, there are certain things which need to be achieved. The event theming, for example, has to be strong enough to draw all of the different elements of the event together. This is not always an easy thing to do, which explains why so many corporate events end up being rather dull. It is simpler to stick with an uninspiring theme, or no theme at all, than take a risk and attempt something with style and panache. This guide to getting your Event Theming right first time, every time, will help you to create corporate events which stand out from the crowd. Consider Your Audience The best place to start is with the guest list. Once you have a good idea of the purpose of the event (look at who is invited and why), you can start to consider the interests of attendees. Don’t just pick a random theme if you can choose something which is specific to the audience. Let Neokoncepts help you create an entirely bespoke theme, which covers everything from the decorations to the props, branding materials, music, colour scheme, and more. Complement the Agenda All corporate events have a clear set of aims and objectives, but they differ depending on whether the event is internal or external. For example, internal events are about reinforcing employee engagement. External events focus more on promotion and raising brand awareness. You must make sure that your event theming does not conflict with this agenda....
by Susana | Dec 10, 2015 | Uncategorized
George Lucas’ epic space trilogy, begun in 1977 with Episode IV: A New Hope, is a phenomenon whose impact on culture is almost too great to measure. The influence on cinema is undeniable. Think about the prevalence of the “trilogy” format, to give just one example (Mad Max, Back to the Future, Christopher Nolan’s Batman, etc). Star Wars’ Jedi-like power has also exerted itself on politics. In the 1980s, Ronald Reagan’s orbital defence programme was referred to as ‘Star Wars’. In the UK Census of 2001, over 390,000 respondents entered their religion as ‘Jedi’. In 2013, President Obama joked that the Republicans feared he would do a “Jedi mind meld on them” over the sequester debate (mixing his Star Wars and hisStar Trek references—tut tut). But it is not just politics and cinema that has succumbed to the Force. The events industry—often a barometer of cultural trends—has also by no means been immune…. Aside from more obvious examples, such as Secret Cinema’s Empire Strikes Back 2015 event in London (described by the Times as “merging movie going with interactive theatre and nerd encounters worthy of a sci-fi convention”), the Star Wars franchise has influenced the events industry in other, more subtle ways. Think of the cantina where Luke Skywalker first meets Han Solo and Chewbacca—its cool blue lights and rows of intimate booths facilitating the debate and discussion encouraged at corporate events (hopefully minus the laser gun fight). Or Princess Leia appearing by flickering blue hologram in an eerie-foreshadowing of a CEO addressing her employees by hologram at a corporate event in 2015. Or compare a multi-lingual robot like C-3PO...